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Diploma in Marketing Management


Dip. (Marketing Management)

SAQA ID 91922


This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

Download the Fact Sheet for additional, detailed programme information.



Semester A

• Computer Literacy 1 (HCLP1171)*

• Computer Literacy 2 (HCLP2171)*

• Business Management 1 (HBMN1161)**

• Entrepreneurship 1 (HENT1161)**

• Financial Management 1A (HFMN1A161)**

Semester B

• Company Law 1 (HCML1161)**

• Socio-economics 1 (HSEC1161)**

• Applied Psychology 1 (HAPS1161)**

• Industrial Psychology 1 (HIND1161)**

• Financial Management 1B (HFMN1B161)**



Semester A

• Business Management 2 (HBMN2161)**

• Entrepreneurship 2 (HENT2161)**

• Financial Management 2 (HFMN2161)**

Semester B

• Brand Management 1 (HBRD1161)**

• Project Management 1 (HPRM1161)**

• Socio-economics 2 (HSEC2161)**

• Industrial Psychology 2 (HIND2161)**

• Company Law 2 (HCML2161)**



Semester A

• Business Management 3 (HBMN3161)**

• Entrepreneurship 3 (HENT3161)**

• Applied Research (HAPRD161)**

Semester B

• Brand Management 2 (HBRD2161)**

• Project Management 2 (HPRM2161)**

• Financial Management 3 (HFMN3161)**

• Work Integrated Learning DIPBM (HWDBM3171)**


All modules are compulsory and must be passed.

*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative Assessment, which will be charged for.

**Two (2) formal Formative Assessments are completed and are weighted 20% (each) of the final grade. No supplementary assessments are provided for Formative Assessments. Two (2) Summative Assessments are completed and are weighted 50% and 10% of the final grade. A maximum of one (1) supplementary assessment opportunity is provided for each Summative Assessment, which will be charged for



Based on the credits and notional hours of this qualification, the minimum duration is six semesters over a period of three years, and the maximum duration is six years.



On completion of the programme graduates will have the necessary knowledge and practical skills required to:

• Operate effectively in the workplace using a number of Windows-based end-user applications

• Apply general business principles to real-life situations and interpret economic realities of local and global communities

• Manage financial and technology resources in organisations

• Analyse data and brand information

• Demonstrate entrepreneurial and project management skills

• Identify the socio-economic needs of society and display cultural sensitivity within Organisations



National Senior Certificate (NSC), with English passed and with endorsement for admission to Diploma study; or National Certificate (Vocational) (NC(V)), with English passed and with endorsement for admission to Diploma studies; or prior to 2009, Senior Certificate with English as one of the modules passed.




On successful completion the Learner will be issued a Diploma in Business Management SAQA ID 91922, NQF L6, minimum 374 credits from Boston City Campus& Business College.


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