Events at Boston

Higher Certificate in Advertising & Integrated Communication Practice


H.Cert. (Advertising & Integrated Communication Practice)

SAQA ID 90819


This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

This unique qualification provides graduates with endorsement for admission to Bachelor’s degree study from the South African Matriculation Board, subject to their rules.

Download the Fact Sheet for additional, detailed programme information.



Semester A

• Computer Literacy (HCLT101-1)*

• Academic Literacy (HALP1181)**

• Advertising 1 (HADV1181)**

• Introduction to Brand Management (HBRD1181)**

• Entrepreneurship 1 (HENT1181)**

Semester B

• Integrated Marketing Communication 1 (HINT1181)**

• Applied Psychology (HAPS1181)**

• Event Management 1 (HEVM1181)**

• Media Law 1 (HMLW1181)**

• Work Integrated Learning HCERT ACP (HWCACP1171)***


All modules are compulsory and must be passed.


*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each - towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark. 

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.



Based on credits and notional hours of this qualification, the minimum duration is one year and the maximum duration is two years of study.



On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

• Operate effectively in the workplace using a number of Windows-based end-user applications

• Apply general communication principles to real life situations

• Manage technology resources in organisations

• Apply basic analysis processes to key concepts and principles of advertising and brand management theories

• Demonstrate entrepreneurial skills

• Identify the socio-economic needs of society and display cultural sensitivity within organisations



National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed.




On successful completion the Learner will be issued a Higher Certificate in Advertising & Integrated Communication Practice, NQF Level 5, SAQA ID 90819, minimum 136 credits from Boston City Campus & Business College.


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