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Diploma in Commerce in Public Relations

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Dip. (Commerce) (Public Relations)

SAQA ID 21068

 

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide. 

Download the Fact Sheet for additional, detailed programme information.

SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment Fee will be charged separately.

 

YEAR ONE MODULES

Semester A

• Computer Literacy (HCLT101-1)*

• Academic Literacy (HALP1181)**

• Marketing Management 1 (HMKT100-1)**

• Introduction to Socioeconomics (HSEC1181)**

Semester B

• Computer Literacy Advanced (HCLT102-1)*

• Media Law 1 (HMLW1181)**

• Public Relations 1 (HPR1181)**

• Event Management 1 (HEVM1181)**

• Business Management 1 (HBMN1181)**

 

YEAR TWO MODULES

Semester A

• Public Relations 2 (HPR200-1)**

• Integrated Marketing Communication (HIMC300-1)**

• Digital Practice: e-Marketing (HEMK1181)**

• Fundamentals of Accounting (HFOA100-1)**

Semester B

• Project Management (HBMN301-1)**

• Business Ethics (HBMN201-1)**

• Financial Management for Marketers (HFMN302-1)**

• Work Integrated Learning (HWDPR300-1)***

 

All modules are compulsory and must be passed. 

 

Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each - towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark. 

Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%). 

Assessment Strategy 3 (AS3): The formative assessment (FA1), also known as an assignment or test, will count forty percent (40%) towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count fifty percent (50%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy 4 (AS4): Formative assessments (FA1 and FA2), also known as assignments or tests, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count fifty percent (50%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy 5 (AS5): Formative assessments (FA1 and FA2), also known as assignments or tests, will count thirty percent (30%) - fifteen percent (15%) each - towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count sixty percent (60%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark. 

 

DURATION

Based on the credits and notional hours of this qualification, the minimum duration is four (4) semesters over a period of two (2) years, and the maximum duration is six (6) years. For more information see, Table overleaf. 

 

OUTCOMES

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications 
  • Apply principles of public relations and integrated communication practice to real life situations 
  • Analyse legal and financial data 
  • Demonstrate business and event management skills 
  • Identify the socio-economic needs of society 
  • Demonstrate an understanding of business ethics in practice 
  • Manage the public relations strategy and budget within an organisation 

 

ENTRY REQUIREMENT

  • National Senior Certificate (NSC); or 
  • National Certificate (Vocational) (NC(V)) Level 4; or 
  • Prior to 2009, Senior Certificate; or 
  • Further Education and Training (FET) Certificate. 

 

PROGRAMME CATEGORY

OCCUPATIONAL QUALIFICATION

Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Diploma: Commerce: Public Relations SAQA ID 21068, NQF Level 6, 240 credits from SABPP.

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).

 

FURTHER STUDY OPPORTUNITIES 

Ito RPL, on successful completion the Learner may apply for admission to any Boston Higher Education Programme. Each submission is individually evaluated, hence neither admission nor advanced placement is assured.

 

Download the Factsheet for rollover and returning students

 

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