Advertising

An interactive, practical course in brand and communication strategy...

Have you ever wanted to create an advert? Ever wondered just how much advertising influences your decision whenever you make a purchase? After all, children as young as five ask not for a doll or a bike, but for a Barbie or a BMW. Ever wondered how advertising slogans become part of everyday conversation - and is it “Ayoba”?

Be part of a hands-on approach to understanding how and why advertising works; research and analyse brands, develop creative briefs and work with the graphics department to bring a concept to life.

Learn about branding challenges and about planning, implementing and evaluating marketing programmes.

Explore conceptual creative thinking with subjects such as creativity and copywriting. Put together proposals and advertising briefs, develop integrated marketing communication programmes, competitor brand analysis, segmentation and differentiation strategies.

Draw up media plans and, throughout the year, build up a practical working portfolio.