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Diploma in Marketing Management

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Dip. (Marketing Management)

SAQA ID 91922

 

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

Download the Fact Sheet for additional, detailed programme information.

 

YEAR ONE MODULES

Semester A

• Computer Literacy (HCLT101-1)*

• Academic Literacy (HALP1181)**

• Marketing Management 1 (HMKT100-1)**

• Advertising 1 (HADV100-1)**

Semester B

 Computer Literacy Advanced (HCLT102-1)*

• Fundamentals of Accounting (HFOA100-1)**

• Business Management 1 (HBMN100-1)**

• Applied Psychology (HAPS1181)**

 

YEAR TWO MODULES

Semester A

• Marketing Management 2 (HMKT200-1)**

• Digital Practice: e-Marketing (HEMK1181)**

• Entrepreneurship 2 (HENT200-1)**

• Media Law (HLWM200-1)**

Semester B

• Advertising 2 (HADV200-1)**

• Sports Management and Sponsorship (HSMS1181)**

• Business Ethics (HBMN201-1)**

• Digital Practice: Social Media (HYFT1181)**

 

YEAR THREE MODULES

Semester A

• Marketing Management 3 (HMKT300-1)**

• Project Management (HBMN301-1)**

• Advertising 3 (HADV300-1)**

• Applied Research Methods (HAPR300-1)**

Semester B

• Financial Management for Marketers (HFMN302-1)**

• Brand Management (HBRD300-1)**

• Integrated Marketing Communication (HIMC300-1)**

• Work Integrated Learning (HWDMM300-1)***

 

All modules are compulsory and must be passed.

 

Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each - towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark. 

Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%). 

Assessment Strategy 3 (AS3): The formative assessment (FA1), also known as an assignment or test, will count forty percent (40%) towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count fifty percent (50%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy 4 (AS4): Formative assessments (FA1 and FA2), also known as assignments or tests, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count fifty percent (50%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy 5 (AS5): Formative assessments (FA1 and FA2), also known as assignments or tests, will count thirty percent (30%) - fifteen percent (15%) each - towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count sixty percent (60%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark. 

Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark. 

 

DURATION

Based on the credits and notional hours of this qualification, the minimum duration is six (6) semesters over a period of three (3) years, and the maximum duration is nine (9) years. For more information see, Table overleaf. 

 

OUTCOMES

On completion of the programme graduates will have the necessary knowledge and practical skills required to:

  • Apply general marketing principles to real life situations and interpret economic realities of local and global communities. 
  • Manage financial and technology resources in organisations. 
  • Analyse data, advertising and brand information. 
  • Demonstrate integrated marketing communication and project management skills. 
  • Identify the socio-economic needs of society and display cultural sensitivity within organisations. 

 

ENTRY REQUIREMENT

  • National Senior Certificate (NSC), with English as one of the subjects passed and with endorsement for admission to Diploma studies; or 
  • National Certificate (Vocational) (NC(V)), with English as one of the subjects passed and with endorsement for admission to Diploma studies; or 
  • Prior to 2009, Senior Certificate with English as one of the subjects passed. 

 

PROGRAMME CATEGORY

BOSTON HIGHER EDUCATION PROGRAMME

On successful completion the Learner will be issued a Diploma in Business Management SAQA ID 91922, NQF L6, minimum 374 credits from Boston City Campus& Business College.

 

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