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Higher Certificate in Marketing Specialisation Social Media


H.Cert. (Marketing) (specialisation Social Media)

SAQA ID 21086


This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

Download the Fact Sheet for additional, detailed programme information.

SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment Fee will be charged separately.



Semester A

• Computer Literacy (HCLT101-1)*

• Academic Literacy (HALP1181)**

• Marketing Management 1 (HMKT1181)**

Semester B

• Integrated Marketing Communication 1 (HINT1181)**

• Sales and Promotion Practice 1 (HSPS1181)**

• Digital Practice: e-Marketing (HEMK1181)**

• Digital Practice: e-Commerce (HECM1181)**



Semester A

• Digital Practice: Social Media (HYFT1181)**

• Consumer and Buyer Behaviour (HCBB1181)**

• Principles of Marketing Research (HMKR1181)**

• Work Integrated Learning HCERT MSM (HWCMSM1181)


All modules are compulsory and must be passed. 

*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each - towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark. 

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) - twenty percent (20%) each - towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.



Based on the credits and notional hours of this qualification, the minimum duration is eighteen months and the maximum duration is three years of study.



On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

• Operate effectively in the workplace using a number of Windows-based end-user applications

• Apply principles of marketing and integrated communication practice to real life situations

• Analyse market research and sales data

• Demonstrate an understanding of e-marketing concepts and strategy and its influence for digital practice

• Understand the basics of e-commerce with a focus on contemporary digital practice

• Demonstrate working knowledge of the main social media platforms for purposes of marketing and commercialisation



National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) L4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.




Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Social Media) SAQA ID 21086, NQF Level 5, 160 credits from SABPP.

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).



Ito RPL, on successful completion the Learner may apply for admission to any Boston Diploma or Higher Certificate Programme. Each submission is individually evaluated, hence neither admission nor advanced placement is assured.


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