Programme in Advanced Marketing Management
Foundation for Market Strategy Selection (UNISA)*
Internal Analysis (UNISA)*
Formulation of Competitive Market Strategy (UNISA)*
The Investment Decision in Market Strategy (UNISA)*
*No supplementary opportunities are available for Formative Assessment. A supplementary opportunity is available for Summative Assessments as long as the learner obtains a minimum of 40% in the first sitting of the Summative Assessment. Supplementary Assessments attract an additional fee.
Registration Fees to UNISA and UNISA textbooks will be charged separately.
Communicative | Decisive | Articulate | Creative
Knowledge of strategic approach to marketing management
Understanding of customer, competitor and environmental analysis
Ability of self-analysis
Understand sustainable competitive advantage
Knowledge of methods used to analyze internal strength and weaknesses
Understand differentiation, low-cost and focus strategy as well as the pre-emptive move
Understanding of growth strategies and diversification
Understanding of mature and declining markets strategies
Understanding of global strategies as well as implementation and control
A National Senior Certificate or equivalent qualification AND Learner needs either a Degree or Diploma in Marketing or must have completed the Customer Relationship Management (now called Course in Relationship Management (CRM)) UNISA Short Learning Programme on prior page.
UNISA SHORT LEARNING PROGRAMME
On successful completion the Learner will be issued Programme in Advanced Marketing Management Certificate (71129), with a total of 48 credits at NQF Level 7 from UNISA