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Events at Boston

Programme in Advanced Marketing Management

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MODULES

Foundation for Market Strategy Selection (UNISA)*

Internal Analysis (UNISA)*

Formulation of Competitive Market Strategy (UNISA)*

The Investment Decision in Market Strategy (UNISA)*

 

*No supplementary opportunities are available for Formative Assessment. A supplementary opportunity is available for Summative Assessments as long as the learner obtains a minimum of 40% in the first sitting of the Summative Assessment. Supplementary Assessments attract an additional fee.

Registration Fees to UNISA and UNISA textbooks will be charged separately.

 

PERSONALITY PROFILE

Communicative | Decisive | Articulate | Creative

 

OUTCOMES

Knowledge of strategic approach to marketing management

Understanding of customer, competitor and environmental analysis

Ability of self-analysis

Understand sustainable competitive advantage

Knowledge of methods used to analyze internal strength and weaknesses

Understand differentiation, low-cost and focus strategy as well as the pre-emptive move

Understanding of growth strategies and diversification

Understanding of mature and declining markets strategies

Understanding of global strategies as well as implementation and control

 

ENTRY REQUIREMENTS

A National Senior Certificate or equivalent qualification AND Learner needs either a Degree or Diploma in Marketing or must have completed the Customer Relationship Management (now called Course in Relationship Management (CRM)) UNISA Short Learning Programme on prior page.

 

COURSE CATEGORY

UNISA SHORT LEARNING PROGRAMME

On successful completion the Learner will be issued Programme in Advanced Marketing Management Certificate (71129), with a total of 48 credits at NQF Level 7 from UNISA

 

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