Congratulations 2020 Graduates!

While Covid19 may have diminished your time on the stage and our time at the podium, it certainly has not diminished the efforts that you have gone to get to this stage, today is YOUR GRADUATION! You have overcome even more obstacles than most, having lockdown and other challenges to face during your studies. We are reminded of the hashtag, so apt today, #TogetherWeShallOvercome. We have walked this journey with you and are proud to announce the Boston City Campus Higher Education Graduation, Class of 2020!

We know that this graduation may not be the graduation of your dreams, but we believe that with your perseverance you have shown, you will rise to the occasion and make the day memorable! Do not let this occasion pass by unmarked as a special and honourable day. Take the time and effort to be with friends and family in a safe and social distancing manner. Take your grad pics, and share them with us. The resilience you have displayed to get to your goals makes us so in awe of you our students. You are smart. You count. You are important. Go out there and make things happen!  #Classof2020

Boston undergraduate student to Boston Manager

Tanya De Matos shares her success story

Tanya De Matos started with Boston as an undergraduate student. After graduation she started working at Boston as sales Consultant and now manages the Bedfordview branch. Read below why she is a loyal Bostonite, and why she loves her job so much!

What was your experience like as a student at Boston?

My experience was one that I felt I belonged to an institution that cares about its students, you were not just another number added to the student body. Prof. Ari Katz the CEO used to always greet us in the corridors and ask how our studies were going which made you feel important and acknowledged. If you needed assistance it was readily available from lecturers and right through to the administration and accounts department. Natalie Rabson assisted me with my registration for my BA Psychology degree and she provided guidance and advice which contributed to where I am today.

What inspired your loyalty to Boston?

Boston is such a huge part of my life, because I studied both my degrees through them, I met my then husband during my 1st year of studies and after graduating I worked for Boston initially as a Sales Consultant and am now a Branch manager. It is an environment that feels like an “extended family” because so many staff members that I met when I was a student are still part of the Boston family which shows that they look after and invest in their staff and provide opportunities for growth and development. So my loyalty to Boston is both a personal and professional one. 

What do you love about working at Boston?

I love my job and the fact that every day presents something new. It is so rewarding to meet students that initially have no direction and really don’t know what to study and after guiding them and registering them I am then able to see them excel and succeed and ultimately graduate and go on to be successful within a work environment .  

How do you feel you are able to enrich the current students experience at Boston?

Having been a Boston student myself and with my years of experience with the company and my studies in psychology I have an understanding of how students feel and it is important to be able to identify with their anxieties and fears and therefore empathise with them whilst at the same time being able to guide and direct them with their choice of studies and how to stay focused. It’s important to know who your student is and what their short and long term goals are. For me an “open door policy” is so critical because you need to be available to students and provide them with an experience where they don’t only graduate from Boston with a theoretical knowledge but that they also take with them life skills and relationship building and this can only be achieved through communicating with them as much as possible.

Tanya da Matos, Allumni, Undergraduate, Bostonite

What Are The Benefits Of Up-Skilling Your Employees?

What Are The Benefits Of Upskilling Your Employees?

So, we seem to have started off the year a bit ‘late’. With matric results being released in the year following exams, and varsity registrations being delayed, it feels like we are still in the beginning of the year when actually we are approaching the end of the first quarter! What does this mean for businesses? Work place Skills Plans are soon due! :

The time of year is approaching when all companies must submit their WSP (Workplace Skills Plan) discussing the planned and completed skills development of their employees. Says Taryn Steenkamp, Corporate Skills Development Manager at Boston, “This means that while you will record the training as planned on this year’s WSP, by this time next year it will be recorded as completed as you will be able to submit the costs of the training as part of your skills development.

This is a labour department requirement, and Boston is easily available to facilitate this for you.” Taryn continues saying that Boston is best placed to assist companies with their skills pans as well as skills needs. “We have departments that will cover all training needs, from group learnerships to individual bursaries. And there are so many reasons why you SHOULD invest in your employees and ensure they upskill with accredited training”. 

Employers used to be concerned about the loss of an employee’s time when they commit to studies. However Boston has a “Study anywhere, anytime” methodology. Carry on seamlessly with home life or work life while you complete any Boston qualification. 

What are the benefits of upskilling your employees?

  • Investing in employees’ career development improves employee retention.
  • Boosts staff morale.
  • Increases customer satisfaction: happy employees lead to happy customers! 
  • Attracts new talent.


Why spend on skills development initiatives?

Your company can claim B-BBEE points for the money you spend on skills development, for direct and indirect training costs.  This could be for employed or unemployed people, and the spend includes costs associated with non-recoverable bursaries and internal or external training. 

Will your company be able to claim a portion of their spend on skills development?

If your company pays levies to a SETA, you will be able to claim a portion of the money you spent on training through the Mandatory Grant provision, provided you have submitted you annual Workplace Skills Plan (WSP) and Annual Training Report (ATR) by the due dates.   

Please consult you SETA SSP (Sector Skills Plan); it provides an outline of the critical and scarce skills for your sector, and enables you to structure your training accordingly.

How to upskill your employees:

Contact Boston’s Taryn Steenkamp on – 083 404 2131 to discuss your employees’ training and development requirements.

Taryn Steenkamp - National Sales Manager at Boston City Campus

Boston City Campus offers Postgraduate, Degrees, Diplomas and Higher Certificates, as well as Occupational Courses and Short Learning Programmes – something for everyone!

Holly Rey, raw, real and motivated

  1. How has the pandemic affected your industry? 

    If you look at the industry in a broader context one would have to say it has been decimated. There are so many artists who rely on festivals and government bookings for their survival and with little to no income it has been devastating for so many artists, sound engineers, production companies, sound hire companies and basically the entire value chain. The key to survival has been about the ability to adapt and develop content creation ideas and skills. Some artists and industry people have been able to adapt but so many of colleagues and friends have suffered tremendous loss. 

  2. How did you overcome obstacles that the pandemic threw in your way?

    Covid forced me out of my comfort zone. I was used to a fully booked diary and endless media engagements. The pandemic shook me up and helped me realise that careers are fragile and you have got to be able to reinvent yourself in the face of adversity. I took the time to develop skills, I started shooting and editing video content for online distribution and created two new shows. I also recorded an EP. The Pandemic also helped me put my personal life into perspective, I went through a really bad break up and I took what I was going through personally and created something that ultimately helped me to heal from the heartbreak. 

  3. How was your personal experience of the music industry before and  during covid?

    Before Covid, I was booked and busy. Covid came and the initial period of cancellation created a sense of absolute panic. I also didn’t know how to not be busy. I myself contracted Covid, so I had a double whammy but I can’t say that I had it harder than anyone else. It is all relative. Everybody’s experience through Covid has altered our existence. Our human culture of feeling interconnected and part of a greater existence has been shaken. I don’t think anyone will be able to exist in the industry as we did before. We all need to start creating and building a new industry. The positive about all of this is that we are all pioneers of what will become the new industry normal. It’s scary but exciting at the same time. I think the playing fields have been levelled and independent artists are in a stronger position, especially those who are able to create multi-dimensional content. 

  4. Tell us about your new EP?

    My new EP is my best work. Lockdown gave me the time and space that I needed at exactly the right time in my life. Murphy Cubic, the Zimbabwean producer behind “You” and other tracks off of the last EP, had come to SA to start work on the EP just before lockdown and he ended up staying in Durban with my family and we worked. As I mentioned, I had just gone through my first real heartbreak, I was in a bad place personally and the only way I knew how to heal was through music. The EP is about finding what you think is perfect love, discovering betrayal, experiencing heartbreak and then a journey to self love. Unconditional saved my life. I suffer from anxiety and depression and music is a big part of my coping mechanism. I hope that people can identify with what I went through and find the strength to deal with the pain and discover that the path to self-love is a journey we are all on. We are not alone. 

  5. What advice do you have for students in this industry specifically in music?

    Tell your story. Every one of us has a story to tell and that is where the magic lies and that is what gives you your unique identity as an artist. Stay away from Toxic culture. Be careful who you keep around you because your energy is the source of your creativity and you need to guard your energy. There are no shortcuts, you have to do the work on yourself, you have to be in it for the long haul, stay focussed, stay committed. The weird thing is that in time you realise it is the things that are meant to break you that end up making you. 

  6. Any other motivational ideas for matrics and varsity students?

    We are living in the most exciting time in human history. There has never been this much opportunity for young creatives. Nothing will ever be as it was before and it is this generation of youth that will create a reimagined world. The world needs young people with fresh ideas. Before lockdown I never knew what an iRig was, I had no idea how to live stream, the world had shut down and I had to scramble around to learn what I needed, I had to teach myself how to use new tools and I had to reinvent how I communicated with the World. I have come out of the experience with a whole bunch of new skill sets, two new series which are licensed to streaming platforms, an EP and a plan. I also asked for help. It’s okay not to know everything. Be humble enough to know you don’t have all the answers and everything is going to be okay. 

The top in demand jobs in South Africa

The Top in Demand jobs in South Africa

Covid-19 has accelerated the digitization of 4IR, bringing with it an increased demand for tech related jobs and the emergence of new jobs resulting from pandemic induced changes in our lives and the workplace.  This has resulted in a double disruption scenario for workers who have to deal with the combined impact of these new demands.

 LinkedIn Weighs in on Most in-demand jobs

According to LinkedIn, tech roles continue to be in high demand to meet the workplace digital transformation catalysed by the health crisis. This has seen a rise in demand for web development and engineering roles related as businesses develop further infrastructure to accommodate remote working, while meeting the increased demand of online shopping.

With vaccine distribution, LinkedIn data has seen a significant spike in the need for pharmacists, pharmacy technicians and nurses

The roles with the most LinkedIn job posts (February 2021) are software engineers, followed by registered nurses, salespeople, project managers, food delivery drivers, full stack engineers, animal groomers, javascript developers, devOps engineers and account managers. While these jobs provide insight into the impact of the pandemic on the workforce, the demand for these jobs are set to continue in the post-pandemic environment too.

Most in-demand jobs in SA

Locally, according to the latest CareerJunction Index, South Africa mirrors the LinkedIn job trends.  This has seen a similar uptake in the demand for medical and health professionals, sales, marketing, architecture and engineering over the first few months of this year.  

Significant online demand indicates positive employment trends. The IT, business & management and finance sectors are undoubtedly the most sought-after sectors, followed by the sales, admin, office & support and architecture & engineering sectors, among others listed.

Tertiary institution work recruitment programmes

McKinsey reports that consumers have moved dramatically toward online channels, and companies and industries have responded in turn with a rapid shift toward interacting with customers through digital channels.   This is translating into a demand for skills including tech, IT, web development graphic design, cyber security and more.

Despite the slowdown in demand and the record unemployment, there are certain industries which are showing an uptick in demand, with graduates benefitting as a result.  

The Work-integrated Learning (WIL) Programme at Boston Media House is part of the work recruitment programme.  WIL is a practical experiential learning programme, where final year students complete 80 working hours as part of their qualification.  In turn this prepares graduates for the workplace.

The work recruitment programme has seen demand growing for final years and graduates for paid internships, providing insight into the current jobs in demand. The main areas are (overwhelmingly) in television, then digital/social media marketing, followed by advertising, and graphic design.   In animation, the demand outweighs supply of available skills.

The demand has 7 companies this year wanting Boston final year students for paid WIL internships, some wanting as many as 10 and 25 students from different courses.

Future of work

Digital adoption has taken a quantum leap of up to 5 years, transforming the jobs which are in demand.

While the automation of the 4IR is set to create a global job loss of as many as 85 million jobs, this will be counteracted by the creation of 97 million new jobs, according to the World Economic Forum.

CareerJunction has seen a lower demand in jobs than 12 months ago indicating the impact of COVID19 related restrictions on the local labour market.  According to Stats SA, the latest unemployment number for the fourth quarter of 2020 show that the unemployment rate has reached  32.5% – the highest since the start of the Quarterly Labour Force Survey in 2008. 

However, the adoption and growth of the digital environment means that new roles are developing throughout the world, which in turn means investing in both our students and employees to prevent their redundancy as a result of digital migration of businesses.   

As institutions responsible for supplying talent to meet the demands of the workplace, tertiary recruitment programmes can play a significant role in transforming the employment crisis by bridging digital gaps, boosting the economy and helping to facilitate employment opportunities to reduce the escalation of South Africa’s current unemployment dilemma.


Carike Verbooy