Higher Certificate in Advertising & Integrated Communication Practice

Higher Certificate in Advertising & Integrated Communication Practice

H.Cert. (Advertising & Integrated Communication Practice)

SAQA ID 90819

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

This unique qualification provides graduates with endorsement for admission to Bachelor’s degree study from the South African Matriculation Board, subject to their rules.

Download the Fact Sheet for additional, detailed programme information.

YEAR ONE MODULES

Semester A

  • Computer Literacy (HCLT101-1)
  • Academic Literacy (HALP1181)
  • Advertising 1 (HADV1181)
  • Introduction to Brand Management (HBRD1181)
  • Entrepreneurship 1 (HENT1181)

Semester B

  • Integrated Marketing Communication 1 (HINT1181)
  • Applied Psychology (HAPS1181)
  • Event Management 1 (HEVM1181)
  • Media Law 1 (HMLW1181)
  • Work Integrated Learning HCERT ACP (HWCACP1171)

ASSESMENT STRATEGIES

Various Assessment Strategies (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominately applied in this programme and consists of a

Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.

The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

DURATION

Based on credits and notional hours of this qualification, the minimum duration is one year and the maximum duration is two years of study.

OUTCOMES

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general communication principles to real life situations
  • Manage technology resources in organisations
  • Apply basic analysis processes to key concepts and principles of advertising and brand management theories
  • Demonstrate entrepreneurial skills
  • Identify the socio-economic needs of society and display cultural sensitivity within organisations

ENTRY REQUIREMENTS

National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.

PROGRAMME CATEGORY

BOSTON HIGHER EDUCATION PROGRAMME

On successful completion the Learner will be issued a Higher Certificate in Advertising & Integrated Communication Practice, NQF Level 5, SAQA ID 90819, minimum 136 credits from Boston City Campus & Business College.

All modules are compulsory and must be passed.