Boston

Higher Certificate in Commerce in Public Relations

Higher Certificate in Commerce in Public Relations

H.Cert. (Commerce) (Public Relations)

SAQA ID 21084,

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide. 

Download the Fact Sheet for additional, detailed programme information.

SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment Fee will be charged separately.

YEAR ONE MODULES

Semester A

  • Computer Literacy (HCLT101-1)*
  • Academic Literacy (HALP1181)**
  • Public Relations (HPR1181)**
  • Commercial Law 1 (HLWC1181)**

Semester B

  • Digital Practice: Social Media (HYFT1181)**
  • Economics 1 (HECO130-1)****
  • Business Management 1 (HBMN1181)**
  • Introduction to Accounting Practice (HAIP1181)**

YEAR TWO MODULES

Semester A

  • Integrated Marketing Communication 1 (HINT1181)**
  • Basic Finance and Budgeting (HBFB1181)**
  • Work Integrated Learning (HWCPR1181)***

ASSESMENT STRATEGIES

Various Assessment Strategies (ASC, ASW, AS1 to AS5) are used throughout the modules in the programme. For example, AS3 is predominately applied in this programme and consists of a

Formative Assessment (FA1), also known as an assignment or test, which count forty percent (40%) towards the overall mark.

Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.

Assessment Strategy 4 (AS4): Formative assessments (FA1 and FA2), also known as assignments or tests, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a final exam or capstone project (SA1), will count fifty percent (50%), and a research or reflective essay (SA2) will count ten percent (10%) towards the overall mark.

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

DURATION

Based on the credits and notional hours of this qualification, the minimum duration is three (3) semesters over a period of eighteen (18) months, and the maximum duration is three (3) years. For more information see, Table overleaf.

OUTCOMES

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications.
  • Define key principles of public relations and business management.
  • Explain the use of social media platforms from a public relations point of view.
  • Explain the difference between micro- and macro-economics.
  • Identify and discuss the importance of the core financial statements compiled for small businesses.
  • Define key concepts used in the world of integrated marketing communications.
  • Identify and explain certain core areas that are of importance in commercial law.

ENTRY REQUIREMENTS
A minimum requirement for admission into the diploma is a:
• National Senior Certificate (NSC); or
• National Certificate (Vocational) (NC(V)) Level 4; or
• Prior to 2009, Senior Certificate; or
• Further Education and Training (FET) Certificate.

PROGRAMME CATEGORY

Prospectus 2021 Programme Category: Occupational Qualification.
Upon successful completion of the occupational qualification, students will receive a Higher Certificate in Commerce in Public Relations (SAQA ID 21084), NQF (OQSF) Level 5 (minimum credits 160) from the South African Board of People Practices (SABPP).

FURTHER STUDY OPPORTUNITIES

The qualification is registered at NQF (OQSF) Level 5 and will provide for articulation options into NQF (OQSF) Levels 6 or 7 qualifications. In order to gain entry into these programmes students will have to meet the admission and selection criteria of the receiving institution. However, graduates may proceed with advanced placement to Diploma or Degree programmes in a variety of disciplines with Boston City Campus & Business College.

All modules are compulsory and must be passed.