Boston

Higher Certificate in Marketing Practice

Higher Certificate in Marketing Practice

H.Cert. (Marketing Practice)

SAQA ID 97230

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

This unique qualification provides graduates with endorsement for admission to Bachelor’s degree study from the South African Matriculation Board, subject to their rules. 

Download the Fact Sheet for additional, detailed programme information.

YEAR ONE MODULES

Semester A

  • Computer Literacy
  • Academic Literacy
  • Marketing Management 1
  • Entrepreneurship 1

Semester B

  • Introduction to Brand Management
  • Event Management 1
  • Media Law 1
  • Sales and Promotions Practice
  • Work Integrated Learning HCERT MP

ASSESSMENT STRATEGIES

Various Assessment Strategies (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominately applied in this programme and consists of a

Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.

The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

DURATION

Based on credits and notional hours of this qualification, the minimum duration is one year and the maximum duration is three years of study.

OUTCOMES

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general marketing principles to real life situations
  • Manage media and technology resources in organisations
  • Demonstrate marketing/business communication and brand management skills
  • Demonstrate entrepreneurial skills
  • Identify the socio-legal implications of media law within society and display cultural sensitivity with its application

ENTRY REQUIREMENTS

National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.

PROGRAMME CATEGORY

BOSTON HIGHER EDUCATION PROGRAMME

On successful completion the Learner will be issued a Higher Certificate in Marketing Practice, NQF Level 5, SAQA ID 97230, minimum 122 credits from Boston City Campus & Business College.

All modules are compulsory and must be passed.